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LVT Global began with a simple observation
Across global markets, exceptional products are often undervalued.
My perspective on this was shaped over time, across very different environments.
I grew up in Turkey, developing an early and lasting familiarity with Mediterranean products — local cheeses, extra virgin olive oils, cured meats, and wines — where taste, origin, and tradition are part of everyday life.
Yet I also saw how countries like Turkey, despite the depth and quality of their products, often struggle to capture the value they deserve in global markets — not because of the product itself, but because of how it is positioned and perceived.
I later moved to the United States to study chemistry at Johns Hopkins. Alongside long hours in organic chemistry labs, in an environment shaped by leading figures in the field, I developed a parallel passion for cooking — an early link between structure and taste that continues to inform how I see products today.
For more than two decades, I have lived and worked across more than 70 countries within large multinational organizations, leading large teams and managing complex, multi-market business operations at significant scale.
During my career in specialty chemicals, I repeatedly encountered the same challenge: products with real differentiation being systematically reduced to commodities.
Positioning them as specialties — shaping how they are understood, valued, and priced — became a central focus of my work.
I also spent several years in the plant nutrition industry, working closely with farms and agricultural systems — gaining a direct understanding of how value begins at origin, long before it reaches the market.
All these experiences continue to shape how I approach food products today.
I learned that food, scarcity, and origin are lived realities, not abstract ideas. From meals built around fonio and manioc to the vibrant use of ingredients like ube and pandan, I experienced how taste is interpreted differently — how the same product can hold entirely different meanings depending on the culture around it.
This exposure shaped how I understand value — not only in terms of quality, but also in terms of perception.
Relocating to Portugal was not a lifestyle decision — it was a strategic one.
Here, I recognized many of the same dynamics I had seen before: products with depth, heritage, and authenticity, yet often undervalued beyond their origin due to gaps in positioning, narrative, and market structure.
Across markets, I observed a consistent pattern: products with depth lose their meaning as they scale, while others achieve disproportionate value through stronger narrative and positioning.
I created LVT Global to address that gap — to ensure authenticity is not lost, but understood, positioned, and sustained across markets.
Today, LVT operates at the intersection of terroir, narrative, and market design — transforming exceptional products into lasting global positions.
Emir Argun
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Av. da República 3000, Edifício Estoril Office,
Piso 3, 2649-517 Alcabideche - Cascais, Portugal
